If you are looking for an easy and fast way to drive traffic to your website, than Google Adwords may prove to be the tool for you. But it can also be easy to make these common mistakes when you are starting out.
People who aren’t well versed in AdWords often make the mistake of not researching their markets thoroughly. Before you take your first step towards starting your AdWords campaign, it’s important to know your market inside out, which is why research is so important. You also want to have a good sense of who your competition is and what they’re up to. You want to understand what your targeted keywords are worth and how high your bids should be.
Your AdWords campaign depends on a variety of factors, but the one element that’s critical is your choice of keywords. Make sure you do the proper amount of keyword research, and make use of one or more online tools to help you with this. The management of your AdWords campaign becomes so much easier and more effective once you’re done with your market research. For the most part, people click through to your offer because your ad compelled them to do so. In some way, whatever your offer is, they feel that you can give them what they’re looking for. But after going through this mental process and getting into a buying mindset, what if he/she lands on your homepage that’s got 10 different things? That will only cause confusion and a big disconnect because they were expecting to find something else. All stages of any PPC campaign have to be relevant to each other, and there’s no getting around that point. All parts of your campaign need to be related to each other, or… they must be relevant. What is really nice is that you can let Google check your landing pages for relevance, and then you’ll know if you need to do more work, or you’re good to go. So then obviously this kind of feedback can help you perform much better.
Underestimating the significance of their landing page is another error made by many Adwords users. When you create the ads for your campaign, they need to match with the landing page. If you want to succeed with AdWords, this is something you must pay attention to.
If someone clicks on your ad and finds a landing page that is not relevant, he or she will be puzzled or annoyed. People click on an ad because they were promised something, so you have to deliver on that. It’s also important that your landing page has a professional and attractive appearance, so in addition to making it relevant, put some effort into giving it a sharp look. Your and and landing page, then, should be thought of as an unbreakable unit. If you fail to recognize this, you will get a poor response from the people who click on your ads and you’ll be wasting money.
Even though AdWords has the reputation of being complex, if you can manage to run your campaigns without making these errors, you will see that it all becomes much simpler.
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